Bobby Law Wins — Lead Email
Hi {{first_name}},
Thank you for reaching out to the Law Offices of Robert Torres. We received your information and want you to know — you've taken an important first step toward getting the justice and compensation you deserve.
We handle personal injury cases on a contingency basis. That means you pay nothing unless we win your case.
Attorney Robert Torres and his team have helped countless injury victims across the San Fernando Valley and greater Los Angeles area recover the compensation they're owed. Whether your case involves a car accident, workplace injury, or any other situation where someone else's negligence caused you harm — we're here to fight for you.
We handle cases including:
- Car Accidents
- Truck Accidents
- Motorcycle Accidents
- Rideshare Accidents (Uber & Lyft)
- Slip & Fall Injuries
- Workers' Compensation
- Wrongful Death
- Pedestrian & Bicycle Accidents
- Dog Bites
- Premises Liability
Here's what happens next:
Our team will review your case details and reach out within the next few hours to schedule your free, no-obligation consultation. During this call, we'll discuss your situation, answer your questions, and explain your legal options — all at no cost to you.
Don't want to wait? Call us right now for an immediate consultation:
We understand that dealing with an injury is stressful. You focus on healing — let us handle the legal fight.
Looking forward to speaking with you,
Robert Torres, Esq.
Law Offices of Robert Torres
Serving the San Fernando Valley & Greater Los Angeles
(866) 522-6229 • bobbylawwins.com
Click the box below to select all, then copy. Paste this directly into Zapier's "Send Email" HTML body field. Replace merge fields with Zapier's Google Sheet column mappings.
📋 Google Sheet Columns Needed
Set up your Google Sheet with these columns to capture Meta lead form data:
| Column | Meta Field | Merge Tag | Notes |
|---|---|---|---|
| A | First Name | {{first_name}} | Required for personalization |
| B | Last Name | {{last_name}} | Optional |
| C | {{lead_email}} | Required — send email to this | |
| D | Phone | {{phone}} | For follow-up calls |
| E | Case Type | {{case_type}} | If using dropdown on lead form |
| F | Timestamp | — | Auto-populated by Zapier |
| G | Email Sent | — | Status tracking (Yes/No) |
⚡ Zapier Workflow (3 Steps)
Connect Robert's Facebook page. Select the lead form attached to his Meta campaign. Zapier will fire every time a new lead comes in.
Map the Meta lead fields to your Google Sheet columns (First Name → Column A, Email → Column C, etc.). This is your lead database.
OR use Gmail / SMTP if you have Robert's email account connected.
Settings:
• To: Map to the Email field from Step 1
• From Name: Law Offices of Robert Torres
• Subject:
{{first_name}}, Your Free Case Review Is Ready• Body Type: HTML
• Body: Paste the raw HTML from the "Raw HTML (Copy)" tab
• Replace
{{first_name}} in the HTML with Zapier's mapped field from Step 1
💡 Pro Tips
- Use "Email by Zapier" for quick setup (sends from a Zapier address). Switch to Gmail/SMTP later for better deliverability from Robert's domain.
- Add a filter step between Steps 1 and 2 to skip rows where email is blank (Meta sometimes passes incomplete leads).
- Test with a real lead before going live — submit the form yourself to make sure the email arrives and looks correct.
- Track opens: If using Gmail, turn on email tracking. If using a CRM later, it tracks automatically.
- Response time matters: PI leads go cold fast. This auto-email buys you time, but Robert should still call within 5 minutes for best conversion rates.
- Consider adding SMS: Add a 4th Zapier step with Twilio or SMS by Zapier to text the lead immediately: "Hi {{first_name}}, this is Robert Torres' office. We received your case request and will call you shortly. Need immediate help? Call (866) 522-6229"
🔄 Optional: Follow-Up Sequence
For leads that don't pick up or respond, build these as separate Zaps with time delays:
| Touch | Timing | Channel | Action |
|---|---|---|---|
| 1 | Instant | This greeting email (auto via Zapier) | |
| 2 | 5 min | Phone | Robert's team calls the lead directly |
| 3 | 1 hour | SMS | "Hi {{first_name}}, we tried calling. Call us at (866) 522-6229 or reply to this text." |
| 4 | 24 hours | Follow-up: "We haven't been able to reach you — your free consultation is still available" | |
| 5 | 72 hours | Final: "Time-sensitive — don't lose your right to compensation" |
Want me to build the full sequence? Let Bryan know and I'll create all 5 emails ready to go.